Air New Zealand has done a great job thinking outside the box. They've been very willing to be creative in rethinking what an international airline should be and it's paying off. The carrier just reported a full-year profit. It's a well-managed carrier but one that doesn't take itself too seriously. This has been demonstrated in their marketing and in particular, their safety demonstration videos. The latest one is a riot:
Using the team theme and the All Blacks was a stroke of genius! It's also a very funny demo. Will it get more people to pay attention? Absolutely! Will it save lives? Probably not. But it sure beats this (bear in mind that I can't even count how many times I've seen this now):
U.S. carriers should take a lesson from Air New Zealand and have a little fun with the safety demo. Again, well done, NZ!
It's the end of a very, very long week. Kids are back in school. CAL is a senior (!) and the Boy entered high school. And Our Lady of BYU has just three semesters left before she graduates university. I think I aged ten years this week, realizing all this. No wonder the week has been so long. I'm really glad it's Friday.
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